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SEO and SMO tactics to bring traffic and results to your website

2010 is already here and bringing new opportunities and advancements. These 10 easy to follow SEO tips will ensure you stay on top of changes and boost your online performance.

1. Platforms: Choose the right platform (or the right developers) if you are working with a new or re-designed site, to ensure that the website is built with the correct hierarchy, internal linking and SEO flexibility. For new websites, consider open source content management systems such as Word Press, Drupal and Joomla. Use Free SEO Toolkit when working with Microsoft products.

2. HTML: Make sure your HTML codes comply with W3C standards. The exponential growth in mobile search, and the emerging of HTML 5.0, means that HTML cross platform compatibility is weighed heavily by search engines.

3. Communication: Use Google, Yahoo and Bing Microsoft webmasters accounts to prioritize pages in your website, announce new pages and even localize your target audiences. In return you will get better results in search engines, tips to optimize your pages and even your most current ranking report by country or platform.

4. Keywords: Keywords to Pages (on-page optimization) will bring targeted users with high conversion rates. Research keywords using tools such as Google’s Keyword Tool to build a keyword map and assign a maximum of 2 key-phrases per page.

5. Funnel Optimization: Use the table below as a helpful guide to increase your ROI (return on investment):

Goals	Success Metrics
Branding	visitors, return visitors, pageviews and average time on site.
Selling Advertisement	pageviews and average time on site, geo-location
Registration	visitors, registration landing page, registration completed
Leads	visitors, leads landing page, leads completed, lead quality compared to source
Selling services/subscriptions/goods	entrance point to sale, completed sales, amount, revenue

6. Analyze: Measure results with systems such as Google Analytics or Webtrends to efficiently manage your resources based on data of how visitors interact with your site.

7. Distribute: Create valuable content (or use content you already develop), and establish partnerships with relevant websites. Give them permission to post your content for free in exchange for being credited with a link. Content distribution not only strengthens your linking campaign and brings more visitors to your site, but also assists with your branding efforts.

8. Niche Socialization: Major social websites (Facebook, Twitter and LinkedIn) are not the only social media sites you should be participating in. Target niche social sites, where users are already interested in your field.

9. Promotion: Socialization efforts are only effective if you promote your presence. Look at your competitors friends and followers, send users messages, offer a free gift or develop useful application for your target audiences. Being social is about personal interactions, and necessary to retain your friends and followers.

10. Virtual Network: Connect your social media optimization efforts to create a virtual network around your brand and products. For example, use plug-ins to show content from your blog, LinkedIn and Twitter, and automatically distribute content between accounts – thereby increasing your target audiences without duplicating your work.

    SEO and SMO work can sometimes be tedious to follow through with, but when done correctly has the potential to radically alter companies online performance.

For over 10 years, Emboodo has combined cutting edge technology, innovation and performance based techniques to provide search engine marketing and optimization success to clients.

Contact us at +1.213.674.4444 or email us for questions of comments on this article.