Apr 2nd, 2010 Posted in Google, SMO, Social Bookmarking, emboodo | No Comments »
 |
 |
SEO and SMO tactics to bring traffic and results to your website
2010 is already here and bringing new opportunities and advancements. These 10 easy to follow SEO tips will ensure you stay on top of changes and boost your online performance.
-
Platforms: Choose the right platform (or the right developers) if you are working with a new or re-designed site, to ensure that the website is built with the correct hierarchy, internal linking and SEO flexibility. For new websites, consider open source content management systems such as Word Press, Drupal and Joomla. Use Free SEO Toolkit when working with Microsoft products.
-
HTML: Make sure your HTML codes comply with W3C standards. The exponential growth in mobile search, and the emerging of HTML 5.0, means that HTML cross platform compatibility is weighed heavily by search engines.
-
Communication: Use Google, Yahoo and Bing Microsoft webmasters accounts to prioritize pages in your website, announce new pages and even localize your target audiences. In return you will get better results in search engines, tips to optimize your pages and even your most current ranking report by country or platform.
-
Keywords: Keywords to Pages (on-page optimization) will bring targeted users with high conversion rates. Research keywords using tools such as Google’s Keyword Tool to build a keyword map and assign a maximum of 2 key-phrases per page.
-
Funnel Optimization: Use the table below as a helpful guide to increase your ROI (return on investment):
| Goals |
Success Metrics |
| Branding |
visitors, return visitors, pageviews and average time on site. |
| Selling Advertisement |
pageviews and average time on site, geo-location |
| Registration |
visitors, registration landing page, registration completed |
| Leads |
visitors, leads landing page, leads completed, lead quality compared to source |
| Selling services/subscriptions/goods |
entrance point to sale, completed sales, amount, revenue |
-
Analyze: Measure results with systems such as Google Analytics or Webtrends to efficiently manage your resources based on data of how visitors interact with your site.
-
Distribute: Create valuable content (or use content you already develop), and establish partnerships with relevant websites. Give them permission to post your content for free in exchange for being credited with a link. Content distribution not only strengthens your linking campaign and brings more visitors to your site, but also assists with your branding efforts.
-
Niche Socialization: Major social websites (Facebook, Twitter and LinkedIn) are not the only social media sites you should be participating in. Target niche social sites, where users are already interested in your field.
-
Promotion: Socialization efforts are only effective if you promote your presence. Look at your competitors friends and followers, send users messages, offer a free gift or develop useful application for your target audiences. Being social is about personal interactions, and necessary to retain your friends and followers.
-
Virtual Network: Connect your social media optimization efforts to create a virtual network around your brand and products. For example, use plug-ins to show content from your blog, LinkedIn and Twitter, and automatically distribute content between accounts – thereby increasing your target audiences without duplicating your work.
SEO and SMO work can sometimes be tedious to follow through with, but when done correctly has the potential to radically alter companies online performance.
For over 10 years, Emboodo has combined cutting edge technology, innovation and performance based techniques to provide search engine marketing and optimization success to clients.
Contact us at +1.213.674.4444 or email us for questions of comments on this article.
|
 |
 |
Tags: Bing, Joomla, seo, WordPress, Yahoo
Oct 8th, 2009 Posted in Social Bookmarking | 4 Comments »
Social Bookmarking is the latest craze in the world of Social Media. You will probably have heard the names of some of the largest sites – Digg, Reddit, Stumbleupon, and Delicious. The popularity of these Bookmarking Social sites is big and on the increase, which is why anyone interested in SEO needs to understand how to make them work for you! So what exactly is Social Bookmarking SEO? Well, bookmarking is the practice of saving links to websites you would like to remember. Social bookmarking is making those ‘bookmarked’ websites available for others to view and follow.
When you register with a social bookmarking site, you are essentially telling other members what you have seen, what you have liked and why, and inviting them to view your favorite sites. In this way bookmarking sites have begun to act like ‘real-time’ search engines. In many cases bookmarked web-pages have not yet been noticed or indexed by traditional search engines. There are some bookmarking sites that allow you to have more private accounts where information is only shared with specified people or groups, but these are not really relevant to us in terms of SEO benefits.
Most bookmarking sites invite their users to organize their saved links with tags, or keywords. Viewing of others bookmarked sites is also often done via these tags allowing members to find sites most relevant to them. And it is here where the Social Bookmarking SEO benefits become apparent.
Benefits
By bookmarking your url and tagging the link correctly, you can draw substantial traffic from members interested in your product/service. The best thing about this traffic is that it is from relevant and high quality members of the bookmarking community.
Building links to your site is crucial for effective SEO. Every post with a link on one of these Social Bookmarking sites counts as a link to you. If other members follow the link and like it they too may bookmark your site; and as the popularity of the bookmark grows, so too will traffic to your site.
Don’t Get Carried Away…
It must be remembered, however, that bookmarking in no way replaces any other form of SEO or Social Media Optimization. These sites are still relatively young and long-term positive effects of their use are yet to be proven. The most important thing to work upon remains the website content – there is no point attracting any traffic if the content on your site is not going to keep visitors there!
Here at Emboodo, we understand the potential benefits of these sites. We have added Social Bookmarking to our giant toolbox of SEO methods, and will be monitoring its performance.
Tags: Delicious, Digg, Reddit, Social Bookmarking, Social Bookmarking Marketing, Social Bookmarking SEO, Social Media Marketing, Stumbleupon